Maybe, if I were some kind of amazing author, a writing protege, with nothing to do but labor lovingly over my works of fiction, I could think about doing this the "normal" way, if such a thing even exists. There's something attractive about traditional publishing, mostly that the publisher usually takes care of all of the logistics, advertising, and social media outreach. In other words, the traditional publishing route (at least as I imagine it) would allow me to hide in a cave and write, without worrying about all of this publicity and business.
IGC Publishing 