When I say that space has an image problem, I mean that the common conceptions of space are distorted. The typical person not only doesn't understand space, they don't understand what we do in space. That matters, because ordinary people interact with space technology on a daily, sometimes hourly basis. I don't just mean people like me, who work in the space industry. If you own a cell phone, or use a credit card, you are almost certainly interacting with space technology when you use those devices.